Abbott Global Marketing Communications Manager in Austin, Texas
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
We are seeking an experienced, Global Marketing Communications Manager for the Neuromodulation Division of a Fortune 200 Company. This strategic business partner will be a part of the global marketing team and function in a global capacity as a communications and channel expert. This candidate will support Movement Disorders. The ideal candidate will lead communications strategy, execution, and dissemination of product marketing campaigns across multiple channels and geographies to enable sales and build the Abbott Brand. As a confident communicator and writer, this candidate should be to provide some high-level executive and KOL support. To be successful in this role, one must strive to possess a deep understanding of the business, product, customer, distribution channel and competitors while applying their perspective and expertise in marketing communications. This person can both generate and execute upon fresh ideas in a competitive environment.
Each employee can make a difference at Abbott has the power, either individually or as a team, to influence the success of the company. We are team-oriented, fast-paced and progressive. We value people with great ideas who partner with others both internally and externally to take action and accomplish goals.
Develop and manage direct report(s)
Including having regular meetings, providing work direction and annual reviews
Develop a deep understanding of the marketing business plans, Abbott Neuromodulation products, and the diseases these solutions address, and the customers and patients who benefit from our solutions
develop an understanding of competitive products, marketing, and promotional programs
Develop and maintain a deep understanding of the nuances of different global geographies and selling divisions to ensure communications campaigns enable all sales organizations
Lead global product messaging and positioning guide creative campaign development.
Partner to create and execute campaigns in specific geographies, such as the U.S., Europe or Asia
Build annual global, integrated marketing communications plans based on the annual operating plan, including Integrated Marketing Business Plans, to support commercialization of products and drive sales
Lead the development and execution of measurable, omnichannel communications strategies and campaigns globally to support the commercialization and drive sales.
Establish clear goals, developing metrics (KPI) to determine effectiveness
Be responsible for (monthly or quarterly) data reports and updates that encompass budget and measurable results
Develop campaign level communications plans
Manage and develop vendor relationships
Supervise and hire vendors and contractors as needed for different projects and programs providing work direction and project budget management
Collaborate closely with peers in Marketing Services, PR, and Corporate Communications to align on product launches, campaigns, process, strategies, best practices, and efficiencies
Set congress/convention communications objectives and execution for larger events, which feature products that are covered in assigned campaigns
Support initiatives to strategically develop and deploy content across multiple channels, especially measurable digital channels
Develop and manage budgets for assigned business unit(s)
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
Perform other related duties and responsibilities, as assigned
Bachelor’s degree in Communications, Journalism, Advertising, Marketing, Public Relations, English or equivalent
MBA or master’s degree in communications preferred
8-10 years of progressively more responsible work experience in the field of marketing communications and the industry of medical device, advertising, pharmaceutical, healthcare, or another similar field
Neuromodulation experience preferred
Knowledge of digital strategies in regulated industries preferred
Three years of experience managing vendors and contract support
Track record of delivering measurable, successful omnichannel communications campaigns
Ability to analyze campaign metrics and outcomes to inform and implement campaign course corrections as needed
Experience managing a budget encompassing campaign finances
Experience working with a global brand
Experience working with colleagues in and on campaigns that are for different geographies, including U.S., Europe, and Asia
This individual should be professional mature and capable of juggling multiple priorities and many demanding stakeholders with minimal supervision
Comprehensive personal computer skills including demonstrated spreadsheet, powerpoint, word and database management capabilities
Ability to write for multiple audiences (submit samples with application)
Experience working with sales enablement tools, including the web and mobile apps, are critical
An entrepreneurial, take-charge, change-agent spirit is critical with a passion for working in the healthcare industry
Ability to work within a team as a working manager in a fast-paced, changing environment
Ability to leverage and engage others to accomplish projects
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Prioritize to meets deadlines
Set clear expectations to avoid scope creep on projects
Strong organizational and follow-up skills, as well as attention to detail
Ability to travel approximately 10-15%, including internationally
Ability to maintain regular and predictable attendance
ASJM Abbott St. Jude Medical
United States of America > St Paul (Tech Center) > S4514 : One St Jude Medical Drive
United States of America > Austin > S4523 : 6300 Bee Cave Rd Building 2, suite 100.
Yes, 15 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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