Abbott Director, Public Affairs, Global Pediatric Nutrition in Columbus, Ohio
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
At Abbott, we’re committed to helping you live your best possible life through the power of health. For more than 125 years, we’ve brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 73,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Abbott’s nutrition business (AN) is a division of Abbott. Proper nutrition is foundation for living the best and fullest lives possible. That’s why we develop science-based nutrition products for people of all ages. With a focus on consumers and healthcare professionals, Abbott develops products that help babies and children grow, keep bodies strong and active, and support the unique nutrition needs of individuals with chronic illnesses to make every stage of life a healthy one. The company offers a comprehensive portfolio of nutritional products spanning pediatric nutritionals. The Public Affairs function supporting AN has responsibility for enhancing and protecting the reputation of the company and the division's products among employees, health care professionals, consumers and other stakeholders.
The Director of Public Affairs for Global Pediatric Nutrition is a key management position responsible for identifying opportunities, developing strategy and directing the execution of external communications programs globally for our pediatric nutrition business, utilizing both traditional communications vehicles as well as digital and social media channels. The director serves as the media spokesperson and generates division/product news to support marketing and reputation initiatives.
Specific functions performed include: identifying and developing compelling divisional storylines that can be told via multiple channels; reputation management; division branding; media relations; crisis/issues management; marketing communications; advocacy/professional relations; and divisional contact with headquarters Public Affairs and Investor Relations on topics that relate to pediatric nutrition.
The Director must be able to think strategically and provide thoughtful counsel to a broad range of internal and external contacts across all levels of management. The candidate will bring deep understanding of the media landscape, external best practice and has a track record of success in program execution.
Core Job Responsibilities:
Emphasis is on working with the brand marketing teams to help drive sales for key brands such as Similac, PediaSure and Pedialyte.
Strategy Development: Sets overall pediatric nutrition public relations and communications strategy; Leads Public Affairs team for pediatric nutrition by fostering an organizational environment that supports effective teamwork and builds collaborative alliances across the organization. Sets priorities for the team and helps others maintain focus in light of change.
Marketing Communications: Partners with Public Affairs and commercial colleagues to develop innovative, integrated Public Affairs strategies and tactics that will position our brands positively, drive demand creation and advance our company reputation across categories. Will work with AN business units and individual affiliates to identify opportunities for positive public relations activities; ensuring strategies/tactics meet program goals/deadlines and are consistent with division and corporate policies. Leverage all appropriate communication vehicles to deliver messages and engage consumers, employees and healthcare professionals, including relevant social media channels. Is accountable for identifying media influencers and tools to best achieve these results.
Media Relations: Works with news media to place positive stories and handle inquiries; serve as primary spokesperson with media. Coordinate/supervise media visits/interviews with AN management; coach senior executives and third-party spokespeople on delivery of messages.
Material Development: Oversees development and approval of messages, press materials and other communications tools including social and on-line media. Coaches senior divisional executives and third-party spokespeople on delivery of messages.
Issues Management: Identify and anticipate issues and work with appropriate functions to counsel management on reputation/business impact and influence business decision making process. Develop issues management plans and oversee execution of plans, often acting as company spokesperson.
Measurement : Set metrics to measure effectiveness of internal and external communication efforts.
Division and Team Leadership
Sits on the Public Affairs AN senior management team and ANPD (U.S./Canada nutrition business) leadership team, and regularly counsels senior management on business initiatives/programs.
This position reports to the Head of AN Public Affairs, who leads Public Affairs for Abbott’s nutrition business. All division PA functions have a line reporting relationship to Corporate Public Affairs. This position works with a broad range of internal and external constituencies across all levels of management and functions at both the corporate and division level, including marketing, legal, regulatory affairs, operations, quality, HR, government affairs, investor relations and finance.
Supervises two direct reports. Also oversees, hires and coordinates efforts of contractors and PR agencies.
Carries out human resources management responsibilities such as hires, job assignments, promotions, salary actions, and performance reviews on time and within guidelines.
Responsibility for employee training and development and motivating supervised employees.
Bachelor’s degree required in journalism, public relations, communications, business, marketing or related field. Advanced degree strongly preferred.
Experience / Training Required:
12+ years communications, public relations or integrated marketing experience, including experience in developing consumer marketing campaigns. Consumer PR experience as well as health care background strongly preferred.
Developing and implementing media relations and placing stories in top tier publications.
Proven writing, verbal and problem-solving skills and demonstrated success in developing and executing communications that impact reputation. Previous PR experience/responsibilities include: extensive issues management, media strategy, media relationships, social media, stakeholder engagement and PR program development.
Demonstrated experience in creation and deployment of successful social media campaigns to meet strategic business objectives is required – 5+ years experience required.
Strong critical thinking skills; ability to synthesize complex information, apply learnings, build business plans and work in matrix environment are required competencies.
Exceptional communication (oral, written, and presentation) and persuasion skills required. Track record of 'achieving results through others' needed.
Extensive experience working with senior management a must. Ability to influence and build relationships and trust with internal clients, media and other key stakeholders.
Experience overseeing PR agencies and leading cross-functional workgroups.
At ease in a fast-paced operating environment with numerous, sometimes competing priorities.
Experience counseling clients, offering strategic counsel and pushing back on recommendations when necessary.
ANI International Nutrition
United States > Columbus : RP02 Floor-2
Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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