Abbott EAS Associate Brand Manager - Columbus, OH in Columbus, Ohio
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
The Associate Brand Manager will be responsible for managing and executing advertising and promotion programs and projects to effectively support commercialization, profit margin and business plan objectives for assigned product(s). Additional responsibilities include business analysis, financial analysis, budget tracking, project management and communicating brand promotion programs to Field Sales.
Create and implement marketing programs to support a designated product line.
Design and execute advertising and promotion plans.
Develop and maintain marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
Manage and implement promotional materials to establish product branding and messaging.
Assist in the execution of national product education, publication and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers.
Lead cross functional project teams focused on execution of programs, initiatives and/or strategies.
Track and analyze advertising, promotion, and gratis budget expenditures.
Analyze and report periodic financial performance including sales revenue and profit margin.
Manage and coordinate internal marketing research and market claims testing and data analysis including use of retail data services such as Neilson.
Collaborate with Marketing Research to obtain and assess research and/or survey data.
Collaborate with internal and external stakeholders to achieve objectives.
These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Incumbent is accountable for supporting and executing strategic and tactical objectives associated with driving product sales including P&L.
Product line dimensions and scope vary.
Actions and decisions can affect attainment of product line financial goals and objectives.
BA/BS Degree in Marketing.
MBA strongly preferred due to the business complexity and long term developmental opportunities.
1-3 years of Marketing product/brand management experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two.
Intermediate to advanced level PC skills to include Word and Excel.
Demonstrated success in project management
Strong communication and presentation skills.
Ability to collaborate with cross-functional teams to attain business objectives.
Strong analytical skills including business and financial analysis.
AN Abbott Nutrition
United States > Columbus : AD2
Yes, 15 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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