Abbott Sr Analyst Voice of Customer - Abbott Nutrition - Columbus, OH in Columbus, Ohio
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Primary Function / Primary Goals / Objectives:
The Sr. Analyst, Voice of Customer, with guidance from Manager, Digital Analytics - designs, implements and analyzes secondary data using Voice of Customer tools to perform functions ranging from simple data aggregation to complex text-mapping, trend analysis, and data visualization to present findings and recommendations to key internal stakeholders.
The Sr. Analyst has experience with both quantitative and qualitative methodology, and acts to guide the development and optimization of marketing programs and content.
The Sr. Analyst assures the quality and action ability of analysis by becoming knowledgeable of brand(s) supported. They represent the voice of the customer in order to drive development of effective marketing programs.
MAJOR RESPONSIBILITIES ( Execute VoC Analytics from Inception through Results Presentation)
With guidance from Manager, Digital Analytics, designs, manages, analyzes, and communicates findings in response to defined business goals or marketing needs.
Analyze qualitative and some quantitative data to create clear and compelling reports that drive action
Work with UX and social teams to provide input to content and design recommendations that convey both conceptual analysis and quantitative findings
Maintain VoC reporting and presentation schedule
Provide data-driven recommendations from recurring VoC analysis
Identify needs for future analysis and VoC reporting improvements
Maintain strong relationships with key stakeholders – social media, consumer relations, CRM, UX and Creative teams
Understand the connection between business operations and reporting to support marketing, campaign strategies and solutions
Collaborate with IT as needed to facilitate data capture and input to VoC solution. Ensure quality and consistency of all data to be analyzed
Under guidance of Manager, Digital Analytics provides impactful insights that contribute to shaping brand and marketing outcomes
Consistently represents the voice of the customer/consumer among internal partners to ensure the customer/consumer is always top-of-mind
Demonstrate strong analytical, oral and written communication skills
Identifies opportunities to provide feedback on strategies and tactics through supporting VoC data and analysis
Recommends additional research/analysis to assess the effectiveness of marketing strategies and tactics as required
Engagement with Internal Partners
Maintain high level of engagement with internal partners
Engages cross-functional partners during the design, implementation and analysis of VoC data and creation of dashboards, reports and visualizations
Develops strong team-based relationships with internal partners
Provides superior client service to internal partners, while ensuring complete objectivity and superior standards of reporting and analysis
Reporting & Analytics Process
Utilizes a standardized process for conducting and disseminating reporting & analysis that includes all key stakeholders
Employs a consistent process for disseminating information to internal partners that ensures cross-pollination between agency brand teams, and eliminates project redundancy across cross-functional groups
Demonstrates continuous improvement by soliciting feedback, developing a sense of urgency, and evolving the overall VoC program
Displays good management of internal and external resources
Displays fiscal responsibility by spending within the scope of the budget, while showing full utilization of allocated monies.
This position interacts primarily with Commercial Services, Business Unit Brand Managers, IT and eCommerce as it relates to discussions concerning the brand(s) supported.
A minimum of Bachelor’s Degree or other degree acceptable with previous analytics experience
Background: Sr. Analyst Market Research
Must have 4+ years of experience working directly with data, analytics and visualization tools to provide valuable insights Previous experience in analyzing consumer behavior/feedback Excellent project management skills - must be detail oriented Self-motivated, curious and thorough Advanced knowledge of Microsoft Excel and PowerPoint. Data visualization tools such as Tableau, Domo or others, a plus Excellent communication and presentation skills Demonstrated problem-solving and critical thinking abilities from prior work environments Demonstrated general business acumen from prior work environments Prior experience with social media listening and/ or digital analytics platforms a plus
Accountability / Scope / Budget
Analysis implications and recommendations could have a major impact on product innovation, marketing, financial expectations, timing, etc. The position has some degree of freedom and autonomy. Sound decision-making and excellent communication skills are critical due to the highly technical nature of this position. The position is open to the candidate who is creative, curious and wants to develop skills needed to be influential in setting strategic objectives with internal partners. This area has no direct budget responsibilities.
Market Development and Research
ANPD Nutrition Products
United States > Columbus : 2900 Easton Square Place
Yes, 5 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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