Abbott Brand Executive in Ho Chi Minh City, Vietnam
MAIN / MAJOR RESPONSIBILITIES
Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products
Provide input in developing product positioning.
Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
Support in developing product training to field force on an ongoing basis.
Keep Field Force updated on product knowledge and competitor information.
Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
Review complaints and propose solutions relating to assigned products.
Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
BACKGROUND/ EXPERIENCE REQUIRED
More than 3-4 years relevant experience in a representative role in the MNC FMCG Industry
Comprehensive industry knowledge.
Good at English.
Good knowledge of computer based programs including spreadsheets and graphics.
Continuous Improvement behavior
- University graduate, preferably in marketing or business.
Vietnam > Ho Chi Minh City : Me Linh Point Tower
SIGNIFICANT WORK ACTIVITIES:
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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