Abbott Brand Manager in Ho Chi Minh City, Vietnam


Competencies & Job Description

Core competencies:

1. Adaptability

• Maintain effort and enthusiasm despite shifting priorities

• Demonstrate ability to multitask and manage time efficiently

• Recognize when a different approach is required to achieve objectives


• Follow appropriate regulatory and compliance processes and policies

• Challenge regulations effectively and professionally when necessary to create compelling marketing materials

• Exhibit ethical behavior, integrity, and sound judgment in all professional settings

3. Teamwork

• Work effectively with members of cross-functional groups to achieve project goals

• Build relationships with external vendors and groups

• Publicly recognize the contributions of others

4. Innovation

• Solicit input from others to learn new approaches for addressing issues and solving problems

• Constructively challenge the effectiveness of traditional approaches

• Explore new or alternative tools, techniques, and concepts

5. Understand the Business Environment

• Know treatment guidelines and major classes of agents including their benefits and side effects for your therapeutic area

• Collect and track relevant competitor information, including brand strengths and weaknesses, share, go-to-market strategy, pricing strategy, programs, and points of differentiation

• Understand how to market your brand within managed markets

• Understand decision-making drivers, processes, and criteria in managed care and payor organizations (medical and pharmacy)

Apply Statistics and Research

• Understand how research results are used in the execution of marketing plans

• Comprehend primary and secondary research designs

• Segment markets and patients according to market research findings

Brand Manager Marketing Competencies

Execute Marketing Tactics

• Understand brand components, including brand essence, values, position, and key messages

• Maintain up-to-date knowledge of key drivers and decision-making factors in the target audience

• Lead execution of marketing initiatives for your product or area of focus

• Discover resources for information about consumers, competitors, and channels to use in marketing plans

• Use appropriate data to measure the effectiveness of marketing initiatives

• Assist in the preparation of updates and reports for senior management

Professional Marketing

• Work collaboratively with the sales organization to gain a thorough understanding of its needs and constraints

• Lead the planning, coordination, and execution of continuing medical education programs

• Develop relationships with key opinion leaders

• Identify associations, speakers, symposia, advocacy groups, and grants associated with the brand

• Ensure sales materials support the strategic direction of the brand

Consumer Marketing (Apply for OTC/OTx brands)

• Understand the basic elements of consumer psychology

• Differentiate between applications of mass marketing and relationship marketing in reaching consumers

• Understand how different channels, such as broadcast, telemarketing, Internet, and patient education, are used in consumer marketing

Manage Marketing Budgets

• Understand budgeting and planning processes

• Manage the budget for a single campaign or project

• Realize the importance of forecasting in marketing plans


Marketing-Product Management


EPD Established Pharma


Vietnam > Ho Chi Minh City : Me Linh Point Tower





Not specified


Not Applicable


Not Applicable

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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