Abbott Ethical Commercial Strategy Director in Ho Chi Minh City, Vietnam
Direct the activities of Divisional Sales for the achievement of short and long term business objectives of increased profit, market share and/or market growth
Effectively manage and ensure that all ethical channel activities conform to company OEC and local government code of ethics for infant formula products; maintain and develop relationships with key opinion leaders, relevant authorities and the public; achieve targeted brand market shares and medical channels brand image objectives as well as new products and new markets developments; leading, motivating and coaching staff to achieve set objectives, and establishing development plans for key staff;
Work closely with Marketing and ComEx team to align key strategy, plan and KPI development. Implement long and short-term strategic business plans and programs to achieve various ethical channel related targets;
Appraise findings & progress of key performance indicators and fine-tune incentive schemes when appropriate;
To keep abreast with the most current nutrition, health and regulatory issues, trend and policies, and recommend on products reformulation and upgrading opportunity to Innovation team ;
To liaise with and secure support and cooperation from regional trade team and other related functions on matters related to coordination and interaction of hospital sales operations and promotional activities;
Organize company sponsored medical, nutrition and community events to build Abbott brand image and corporate goodwill, and appropriately representing Abbott at industry, academic, and regulatory forums when needed;
To recommend and assign territorial coverage and responsibilities of direct reports;
Lead and supervise Regional Hospital team to ensure on target, high-quality, and cost effective hospital promotion programs are executed, maximizing cost effectiveness, and staff is motivated on teamwork;
Continually enhance field hospital team’s capabilities via building up systematic training roadmap and programs covering product knowledge, nutritional science knowledge, customer management, standard operation procedures, complain handling and etc. to ensure development of Hospital team members at all levels;
Co-ordinate with counterparts of cross-functional to gain support and facilitate achievement of hospital field sales operation objectives;
To identify new ethical channel opportunities and lead, co-ordinate and motivating staff to attain these initiatives;
Maintain necessary contact with major suppliers, key customers, industry associations and government representatives to achieve the objectives of the Division.
Prepare, or arrange for preparation of the budgets, reports and forecasts and ensure they are completed in a timely manner.
Promote adherence to EHS policies, procedures, rules and regulations. Ensure employees complete all required EHS training programs.
Vietnam > Ho Chi Minh City : Me Linh Point Tower
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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