Abbott ANI Global Marketing Associate in Lake Forest, Illinois
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Primary Function / Primary Goals / Objectives:
The ANI Global Marketing Associate will be responsible for designing, creating, and implementing marketing initiatives to support the growth and expansion of Abbott’s Nutrition International brands. This position will contribute to the development and delivery of “best in class” marketing programs, materials and communications for all brand initiatives targeted to HCPs and consumers. Partnering with the brand team marketing lead, this position will:
Develop global brand assets : assist in developing effective marketing materials and initiatives to strengthen brand messages and activation. Output could include, but not limited to: global launch packages, sales aids, objection handlers, videos, illustrations, newsletters, publications and websites.
Design and implement core brand initiatives to support regional activation : partnering with the brand leads, design and execute core initiatives to strengthen the global brand priorities and activation. Output could include, but not limited to: HCP and consumer websites, brand rooms, KOL database, best practices share & re-apply.
Develop HCP educational programs and materials : working with the brand team leads, Medical Affairs and designated KOLs, help develop best-in-class HCP/KOL educational programs & materials for key markets.
International Congress Support : Develop strategic congress and other medical education/conference plans for the year, develop work plan, manage project within allocated budget and implement with excellence.
Responsible for developing and implementing global marketing materials and initiatives to support regional activation
Lead and execute select international congresses
Manage external partners (KOLs/HCPs, consultants, agencies, congress organizers) for flawless delivery of agreed-upon output
Partner with internal partners for best-in-class execution (Affiliate, Area and Central marketing, various R&D functions, Legal and OEC, Regulatory, etc.)
Manage allocated project-specific marketing budgets
Develop annual congress strategy by working with the Brand marketing managers, R&D, Scientific & Medical Affairs)
Present overview and draft work plans and gain alignment from internal stakeholders, and subsequently provide clear and comprehensive update to ensure continued engagement and alignment
Manage budget and agency relationships to execute congress programs flawlessly
Develop program effectiveness assessment measures by working with other brand teams as well as Area/Affiliate marketing members
At the conclusion of each congress, issue summary documents and provide a “package” to share with Affiliates, including newsletters, videotaped contents, slide sets, etc.
- BS / BA in Marketing, Management, or Business required. MBA preferred.
Excellent project management and organizational skills
Strong verbal and written communication skills
Proven track record in leading programs and teams
Solid analytical skills
Proven ability to manage projects within allocated budget and consistently deliver against targets in a timely manner
Basic knowledge of websites, portal design and electronic content development
Ability to work independently and cross-functionally
ANI International Nutrition
United States > Abbott Park : AP06C Floor-5
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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