Abbott Manager Digital Marketing - Abbott Diagnostics in Lake Forest, Illinois
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
Be the subject matter expert on digital community communications.
The flexible and agile individual will:
1) Envision and create a digital community
2) Assess, recommend and implement solutions to manage and grow the digital community across digital channels (such as chat, social, iMedia and curated content).
3) Manage Abbott Diagnostics’ content calendar across digital ecosystem channels.
4) Identify and select third parties that can create new digital content (such as online articles).
5) Amplify new digital content across digital channels.
6) Develop best practices for re-application.
7) Be seen as an internal thought-leader.
- Bachelor's Degree: Bachelor's degree in marketing; business; or communications is preferred.Master's Degree: MBA preferred
8+ years of digital marketing, web based IT, business development or strategic planning experience with a minimum of 6+ years in a communications role.
Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
Must be able to understand key business drivers and to develop appropriate strategies to address specific business needs.
Experience in developing and implementing digital initiatives, strategic and tactical business plans and positioning, as well as in industry and out-of-industry digital analysis.
Experience creating content for digital communities with a demonstrated track record of community engagement growth.
Demonstrated success with content calendar coordination
Experience working with digital agencies (creative brief development, managing agency timeline execution, creative reviews with management, coaching agency to achieve desired objectives).
Experience developing new original content with third party content creators (such as development of blogs, online editorials or print editorials) and amplifying the content across digital channels (such as iMedia and social media)
Experience in healthcare is highly preferred.
This position is based on Lake Forest, IL with no relocation support available.
United States > Lake Forest : CP01 Floor-5
Yes, 5 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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