Abbott Associate Marketing Manager in Mumbai, India
Formulation of marketing strategies, Communication, HCP engagement initiatives for all hospital stakeholders including – Super specialists, Admin, Dieticians, Pharmacists
Execution of multi-specialty HCP (healthcare professional) promotion in Hospital setting / BTL consumer activation in wards/OPDs for portfolio of products
Execute with help of cross functional teams. Track & measure the impact of the Marketing Programs and 3P FF
Responsible to identify potential opportunities within hospitals including ICU, wards and discharge(downstream business) & drive incremental growth of portfolio products
Responsible for the topline and brand profitability
Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales.
Managing the agencies to develop partnership as brand strategic and communication partners
Liaise with Market Research team to gather insights on latest Rxs/Rxber trends in hospitals
Support and drive sales team – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner
Plan hospital rates, margins, promotions offers(discounts) and help team on negotiations
Guiding and driving marketing team to deliver the plans
ANI International Nutrition
India > Mumbai : Hallmark Building
Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
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