Abbott Marketing Project Manager in Mumbai, India
Brand differentiation within the Therapy space
Achieve brand Sales and EI targets
Undertake minimum 15 days of fieldwork per month to capture insights and field feedback
Prepare monthly reports analyzing market trends, competitor sales and Abbott forecasts
Conduct research as per the brand need and therapy requirements (on advice of marketing planning manager)
Key Information Areas to be Developed through market research:
Current and Future Potential Assessment of Target Molecules within Government Setups in India
Current Landscaping at All India Level and Local purchase by key accounts, State Governments, Other Government hospitals if any; Price points, Volume purchases etc.
Future Landscaping (Next 2-3 years); How the purchase pattern is expected to grow or de grow over next few years, How the paradigm is going to be shifted on account of Changing Govt. Policies
Decision making process in each of the key accounts: How the decision making process flows from bottom to top and role at each level along with the timeline required, What are the key factors that are of importance when taking decision for inclusion of a molecule and brand Perceptions of Target specialties
Current treatment pathways and protocols that are followed by the clinicians and usage of various Crystalloid vs Colloids.
Unmet needs in existing molecules that are available in the market
Ensure process/ task adherence
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
Making a list of upcoming orders, coordinate with institution team, prepare required documents, maintain complete data and close the loop
Work with cross functional teams to execute the work for the division/ project
Use company reports/ data to analyse sales and stocks activity
Coordinate with different departments to gain perspective, including Trade, Supply chain, Sales, Medical and Purchase
Monitor in-clinic and out-clinic activities and evaluate work output for KAMs (Key Account Managers)
EPD Established Pharma
India > Mumbai : BKC Building
SIGNIFICANT WORK ACTIVITIES:
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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