Abbott Therapy Marketing Manager in Mumbai, India

JOB DESCRIPTION:

Brief Job Description:

  • Achieve top-line, market share and bottom-line targets for the brands assigned

  • Analyze market conditions and forecast sales and market share.

  • Independently handle brand management responsibility for allocated brands.

  • Monitor ROI on brand strategies.

  • Monitor competitor activities.

  • Undertake feasibility analysis/ market research for new opportunities.

  • Conduct research to analyze customer behavior and design strategies accordingly.

  • Evaluate opportunities to increase PC for the brands.

  • Develop and implement marketing strategies for brands owned to achieve desired goals.

  • Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies

  • Ensure quality and timely delivery of inputs to field force.

  • Maintain advertising budgets within targets.

  • Undertake fieldwork to capture insights.

  • Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

  • Conduct CSM and other sales meetings

  • Divisional initiatives which are of significant impact to the business / orgn. (for eg: revamping the specialty coverage, cross-functional projects, etc.)

  • Buddy to new brand managers in the team

  • Mentor / guide to management trainees in the team

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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