Abbott Marketing Director- US Heart Failure Therapies in Pleasanton, California

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.


Abbott is seeking a passionate, strategic marketer to join one of the company’s fastest-growing divisions. Heart Failure is a condition that affects 5 million people in the United States alone, and Abbott's coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and abroad. Abbott has put together a market leading portfolio of devices to significantly to improve heart failure patients’ survival, quality of life and functional status, while also preventing costly hospitalizations that represent a significant drain on healthcare systems around the world.

We are seeking an experienced, high caliber leader for the Director of Marketing role that will focus on Heart Failure Therapies for the United States (U.S.). This commercial leader will set the overall commercial strategy in the U.S. and be responsible for driving execution of that strategy in partnership with other commercial functions beyond marketing. Core competencies should include KOL development, positioning and messaging platform development, congress strategy management, program and collateral development, social media management, and publication planning.

Impact this role will have on Abbott:

-Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines

-Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs

-Partners with marketing colleagues to shape customer requirements for related products

  • Serves as leader of physician product planning advisory board for assigned product(s)/product lines

-Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages

-Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.

-Conducts product overviews for physician and sales reps.

-Presents product and marketing plans to internal management.

-Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines

Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools and collaborate to ensure launch of new sales enablement tools

-Works with market research to collect all limited market release survey data and shares results regularly with management.

-Builds strong relationships with leading KOL’s around the world.

-Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

-Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Your experience(s), education and knowledge will further expand Abbott's marketplace success:

-A Bachelor’s degree in Engineering, Business Administration, Marketing or equivalent education experience.

-Ten or more years of progressively responsible business experience in a class III medical device company or equivalent.

-At least two years of Heart Failure disease state experience which includes product management and/or market development experience and/or a commercially focused role centered on driving revenue and collaborating closely with sales management, highly preferred.

  • Six or more years of demonstrated experience at a managerial level.

-Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.

-Substantive knowledge of multiple therapy areas related to Abbott therapies, health care delivery, hospital information systems and managed care/reimbursement markets and the factors that drive them.

-A good understanding of product and market management, physician, and patient marketing experience.

-Demonstrated ability to effectively prioritize development projects using customer input.

  • Requires the ability to track financial metrics and make appropriate adjustments to successfully achieve revenue/unit goals.

-Documented record of delivering marketing information which adds value to management’s decision making process.

-Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team and communicate with multiple levels of the organization.

-Ability to effectively work in a cross-functional team achieving results through influence, contributing strategic insight and incorporating feedback from the field selling organizations

-Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer solutions are essential.

Your preferred qualifications and education:

-An advanced credential, such as an MBA in a relevant discipline/concentration -Professional marketing certification or designation

  • US Class III medical device marketing experience

-Experience working in a broader enterprise/cross-division business unit model -Ability to work in a highly matrixed and geographically diverse business environment.


Product Management


ASJM Abbott St. Jude Medical


United States of America > Plymouth 5050 Nathan Lane > S4509 : 5050 Nathan Lane N.


United States of America > Pleasanton > S4490 : 6101 Stonebridge, United States of America > St Paul (Lillehei) > S4513 : One St Jude Medical Drive




Yes, 25 % of the Time


Not Applicable


Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

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Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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