Abbott Marketing Director in Shanghai, China
1.POSITION: Marketing Director
3.FUNCTION: PND Marketing
4.REPORTS TO: Brand Marketing Head
5.NO. OF DIRECT REPORTS: 5-7
6.EDUCATION REQUIREMENT: Bachelor’s Degree or Above.
Four Main Responsibilities:
Establishes marketing strategies for the brands & channel and oversees all activities required to achieve them.
Aligns brand strategy with business unit long-range vision/plan and ensures that objectives are achieved. Holds brand or multi-brand long-term and short-term marketing & financial plan, as well as profit & loss responsibility.
Assesses, determines, and prioritizes potential market growth opportunities and new product innovation planning, development and implementation.
Establishing strategies for creation of line extensions and new products.
Planning, managing, and executing strategies/programs for portfolio of brands.
Establishing an externally focused, customer and consumer-centric organization; using insights to choose the right strategies for brand growth both short term and long term.
Positioning portfolio to meet changing needs of markets, consumers, and business objectives.
Developing short and long term strategic insights and opportunities from trend drivers and analyses.
Creating an appropriate blend of consumer, trade and/or Health Care Professional investment to maximize growth.
Manage total product portfolio and P&L and directly involved with all aspects of the business.
Managing risk appropriately; making the right resource allocation decisions.
Acquiring, developing, and retaining top talent. Creates a learning environment with focus on employee development.
Industry experience s ：
Multiple product business
Long range Planning
Strategy development, execution, and measurement
P&L, budgeting, planning & forecasting, finance
Risk-based analysis and decision making, and contingency planning
Sales & distribution skills
Regulatory, QA, legal policies/environment
Execute a series of increasingly complex brand management assignments in multiple categories. Work in more than one business, in more than one geographic location.
Turn around under-performing or failing brand(s). Take on and succeed with assignments where risks and opportunities are high. Overcome obstacles.
Launch new brands and new products. Bring innovations to existing brands and products to market.
Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort.
Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
Carry brand strategy and P&L responsibility.
Possess a track record of tangible results in each role
Required Brand Management Expertise
Stage gate analyses/product development processes
Customer, consumer, and shopper insights and understanding
Brand visioning and positioning
Product branding and messaging
Complex pricing strategies
Competitive benchmarking and strategies
Resource acquisition & allocation
Marketing spend ROI
Promotions, advertising, external agency relationships
Trade/retail and/or healthcare/institutional marketing
Language Skills ：
Chinese and English proficient
able to utilize computer programs such as notes, excel and powerpoint to compile, build, analyse and consolidate data.
Mobili ty: N/A
Certificate Required: N/A
China > Shanghai : 388 Nan Jing Road West
SIGNIFICANT WORK ACTIVITIES:
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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