Abbott Senior Product Manager in Shanghai, China
EDUCATION: Bachelor Degree, major in Medicine/Pharmacy
EXPERIENCE: At least 1-2 years sales experience and 2-3 years product management experience with multi-national company
Fully responsible for the Brand development in China market, build the brand image and deliver sales results
Develop the brand marketing plan, core strategies and brand message, ensure sales force to align marketing strategy and effectively implement marketing programs
Prepare and consolidate the brand related marketing and sales reports to Abbott Sr. management
Update local marketing promotional mix and provide product training to sales team
Interact with other departments (sales and medical including Abbott HQ brand team) to execute marketing plans
Responsible for inputting / updating forecast data in ADS, and collect and explain the main assumptions for forecast
With related people or groups to conduct market research, including market understanding, customer needs identification and brand auditing.
Coordinate development, introduction and launch of new line extension products, i.e. product design, costs, registration, clinical programs, market research, P&L, materials management, and affiliate products training
Identify opportunities to expand sales, margin and productivity of existing products
Monitor product line performance and institute corrective action as needed
EPD Established Pharma
China > Shanghai : 388 Nan Jing Road West
SIGNIFICANT WORK ACTIVITIES:
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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