Abbott Associate Marketing Director in Taguig City, Philippines
Create & align strategies, priorities & execution with the mission & vision of both ANI PH & the Adult Nutrition portfolio of brands. Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability.Leads and drives the Adult marketing team to achieve or exceed the annual sales and profit goals. Identifies and implements appropriate growth strategies for upstream (Hospitals & Healthcare Professionals) leading successfully to downstream, driving consumer trial & retention. Develops, trains, manages and motivates the Adult marketing team while working closely with GM, HCP, Sales, Regulatory, Finance and Supply Chain teams to achieve aggressive growth and deliver on the consumer’s needs & expectations. Principal Duties (Core Job Responsibilities) :
Contributes as an active member of the extended leadership team to overall business planning & decision making
Based on an intuitive brand understanding, consumer & HCP insights and analysis, this person is responsible for developing annual marketing plans & best in class execution for assigned brands and adult portfolio which generate demand, strengthen brand equity, and grow share within the adult nutrition category.
Develops ANI PH Hospital strategic plan and to drive continued share & scientific leadership in Hospitals, external engagement to influence adoption of adult nutrition, and downstream consumer engagement to drive increased lifetime value
Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers
In conjunction with Sales, drives the development and implementation of ethical marketing strategies & tools to win with HCP’s and increase brand adoption & recommendation share
Develop partnerships within the KOL community ensuring high level support and advocacy with a respected KOL base of physicians
Assesses competitive strategies as well as market insights to make recommendations to maximize headspace opportunity in Philippines Adult Nutrition
Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, quality execution and achievement of career goals
Controls the portfolio marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
Interacts well internally and externally with executive level management, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and/or suppliers
Oversee development and execution of annual marketing plans with clear KPI’s and participate as required in presentations to Abbott senior management.
Creates and oversees the execution of marketing initiatives to achieve and exceed the sales and profit commitments
Lead the monthly S&OP (Sales and Operations) process for Adult brands to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary
Encourage open communication w/ Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure solid implementation of marketing programs to achieve ANI goals.
Build organization through succession planning and individual growth plans to develop next generation managers
Reportees (indicate number) :
Total 7 (5 Direct)
Knowledge & Experience :
Brand & Portfolio Strategy
Knowledge of the Business
Competencies required :
Drive for results
Planning & Organizing
Minimum Qualifications :
10+ years of experience at an OTC company (experience with HCPs as well as DTC) with FMCG a plus.
ANI International Nutrition
Philippines > Taguig City : Venice Corporate Center
Yes, 25 % of the Time
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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