Abbott Marketing Manager, Customer-Patient in Tokyo, Japan

JOB DESCRIPTION:

Primary Function

  • Develop and implement world-class consumer marketing capabilities and plans

  • Lead the development and implementation of holistic marketing strategies in order to build ADC’s brand and drive business growth.

  • Focus on brand engagement, loyalty, advocacy, and retention.

Core Job Responsibilities:

List the primary tasks or activities this job performs

  • Partner with all stakeholders and the strategic planning leads to build progressive marketing plans that align to the Area / global direction, brand roadmaps and business plans. At the heart of this will be to create and lead a customer-centric tactical planning process that delivers on the long term Japan Strategic Marketing vision across the brand and the product portfolio.

  • Lead the development of marketing research, cascading and effectively infusing global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.

  • Work with Area Marketing team to build a consumer-centric metrics framework.

  • Partner with internal stakeholders and agencies, vendors, suppliers to deploy marketing metrics and control measures that allow for a data-driven marketing approach including optimization patterns and test –to-learn program implementation.

  • Under the leadership of the Japan Marketing Director develop customer segmentations that are substantial, measurable, accessible, reliable and testable.

  • Build, deploy and proactively manage relevant parts of the Japan budget aligned to brand and business growth potential.

  • Develop best practice communication and channel tools and components including briefing templates, tasks and roles guides by channel and spend guidelines to highlight Japan’s best practices to Area and other markets.

  • Act as a key conduit and brand champion in the regional and global marketing approvals process including championing creative and channel strategies where necessary.

  • Provide input into and effectively and constructively evaluate creative and media strategies.

  • Provide real-time marketing support that will lead to better outcome controls, including risk mitigation and action, and opportunity identification.

  • Build effective alignment processes with other departments such as finance, regulatory, scientific affairs to ensure marketing strategies are realised. Maintain strong interdepartmental communication and liaison within ADC (locally, regionally and internationally).

  • Lead the development of a user-friendly marketing learning agenda that is aligned to the needs of the business and brand.

  • Liaise and manage key vendor relationships as necessary for successful execution of marketing activities.

  • Ensure all business activities comply with the relevant Acts, legal demands, safety and ethical standards. Review complaints and suggestions relating to assigned products.

  • Establish a productive work environment by creating trust and respect within the affiliate. Develop an atmosphere of confidence and strength, and create opportunities to recognize and reward outstanding individual and team performance.

Minimum Skills Required:

Identify the specific skills needed to perform this job effectively (leadership skills, selling skills, computer literacy)

Experience and technical skills:

  • Relevant marketing or brand management experience:

  • Gained from a reputable consumer or a B2B brand, or

  • Significant integrated agency experience

  • Technical marketing competencies including:

  • Integrated communication planning and execution

  • Strategic planning

  • Knowledge of qualitative, quantitative and real-time marketing research methods

  • Working knowledge of buyer behavior, path to purchase or decision science models

  • Data-driven marketing exposure including use or knowledge of marketing technologies

Behaviours for Employees (Individual Contributors)

  • Set Vision & Strategy

  • Learns new or changing job processes, tasks and/or trends, and applies them to the work as appropriate.

  • Uses an understanding of the larger business context to more effectively complete work.

  • Creates role-appropriate plans, action steps, and timetables to support the strategy, goals and assignments.

  • Prioritizes own work to focus on customer and department needs, outcomes and objectives.

  • Anticipate

  • Proactively identifies work issues/obstacles, communicates them to leaders/peers and creates appropriate contingency plans.

  • Effectively responds to internal or external change.

  • Treats change as an opportunity to learn and develop.

  • Uses experience, data, and/or internal/external customer input to create better work solutions.

  • Gains support for ideas, proposals and/or projects by influencing leaders and peers.

  • Innovate

  • Identifies and implements process/product improvements that benefit the company and customers.

  • Tactfully challenges assumptions and traditional ways of doing things.

  • Thoroughly analyses problems to identify causes and not just symptoms.

  • Implements new, innovative solutions or processes.

  • Seeks and combines diverse opinions and views to create better ideas and solutions.

  • Build

  • Continuously develops talents, skills and abilities.

  • Encourages, supports and actively contributes to the team.

  • Asks for feedback on strengths and weaknesses and uses the input to improve performance.

  • Willingly shares expertise and experience with others; is considered a subject matter expert.

  • Offers culturally-appropriate, frequent and constructive feedback to peers and leaders.

  • Improves efficiencies and/or reduces costs.

  • Deliver Results

  • Delivers on expectations and meets commitments; holds self accountable for results.

  • Acknowledges and learns from mistakes.

  • Takes thoughtful action, appropriately balancing speed and risk.

  • Persists and applies extra effort to overcome work barriers, issues and obstacles.

  • Meets quality and/or compliance standards.

  • Works with a sense of urgency to deliver results within deadlines.

  • Experience in Medical Devices industry and/or working across markets would be an added advantage

  • Business level English preferred or demonstrated interest in improving English communication skills.

Knowledge / Education Required:

Identify the knowledge, expertise, educational level required to perform this job successfully (product/industry knowledge, technical/business acumen, degree, professional certification etc)

  • Post-graduate or tertiary qualifications for Marketing Management, Brand Management, Behavioral Economics or Decision Sciences from a reputable university

  • Or, significant marketing and brand management experience with tertiary qualifications.

  • AGILE training with SCRUM/Kanban exposure is highly desirable

Experience Required:

Describe the on the job experience level required to perform this job (management experience)

  • 4-6 years of strategic marketing and brand management experience gained at a country, regional or global level for a reputable consumer brand.

  • Proven experience with the development and execution of customer loyalty programs, retention, and win-back programs; ideally from medical or pharma fields

Accountability

  • Achieve sales, margin and market share

  • Deployment of strategic marketing processes in alignment with Area marketing

  • Oversight of the management and activation of new product launch plans to achieve sales, margin and market share

  • Brand custodianship of ADC brands

JOB FAMILY:

Marketing Support

DIVISION:

ADC Diabetes Care

LOCATION:

Japan > Tokyo : Mita Twin Building West

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 150 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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