Abbott Marketing Manager, Clinical Marketing - Abbott Diabetes Care in Alameda, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Marketing Manager, Clinical Marketing will develop the value proposition for FreeStyle Libre systems from a clinical perspective and utilize clinical data and claims to drive downstream marketing initiatives for the HCP channel. Responsibilities include creation and delivery of tools and programs to support sales engagement of HCPs as well as thought leader engagement, advocacy development and advancing the standard of care for the FreeStyle Libre systems portfolio. This role will be responsible for analysis, planning, and implementation of tactical programs. This position will support a Peer to Peer program, development of the speaker’s bureau working closely in developing and training healthcare providers on clinically relevant, regulatory approved materials. S/he will also be responsible for development of commercial Advisory Boards and planning and execution of Advisory Board meetings. This role will work very closely with the Diabetes Strategic Partnership Liaisons, Medical Science Liaisons, Medical & Scientific Affairs, Regulatory, Compliance, Sales Training and other key channels.
Develop a deep understanding of the clinical data that exists today and, in the future, to drive clinical strategies and tactics.
Create and launch clinically-based marketing materials to the field teams to support a deeper understanding of continuous glucose monitoring and diabetes care.
Partners with Sales Training on the roll out and clinical training for the HCP sales force and Diabetes Strategic Partnership Liaison Team
Supports the Peer to Peer program and podium strategy at diabetes conferences
Supports management of agencies for programs and tools
Creates and executes clinical content in multiple vehicles including speaker’s decks, digital and other promotional materials
Leads the output of relevant clinical publications to field teams
Monitors the market for new publications, clinical information to provide enriching information to leadership and tools to field teams
Acts as the primary liaison between HCP Marketing and Medical Affairs.
Assist with budget management for clinical marketing programs, to ensure budget is maximized to have the greatest impact.
Attend local, regional and national meetings as directed.
Hire and manage marketing personnel as required.
Qualifications : Bachelor’s Degree with at least 6 years marketing experience with a minimum of four years in a commercial role including, product marketing. Previous medical industry experience preferred. Excellent oral and written communication skills (including presentation and listening skills) High energy level and positive attitude; confidence Integrity and professionalism Initiative and self-motivation; strong work ethic, career ambition, organizational skills and attention to detail strong problem-solving skills Leadership and team orientation; ability to work others; ability to work in a matrixed environment.
Additional preferred requirements: Advanced degree preferred: PharmD, Certified Diabetes Educator, Master’s in Science, Ph.D., MBA
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com