Abbott Marketing Manager, FreeStyle Libre in Alameda, California

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

The Global Marketing Manager, FreeStyle Libre is part of the Global Strategic Marketing group that focuses on developing, commercializing, and maintaining ADC's innovative personal use FreeStyle glucose monitoring systems and diabetes management product portfolio across the globe. This includes FreeStyle Libre, the world’s leading sensor-based glucose monitoring platform with over $1 billion in sales and 1.3 million users in 46 countries and our portfolio of blood glucose monitoring systems.

The Global Marketing Manager, FreeStyle Libre will oversee global product strategy, development, and commercialization as well as marketing strategy and programs for these lines of business. Key responsibilities include developing a global portfolio strategy, championing product development, formulating launch, marketing and sales strategies, promotional materials and providing on-market support. The Marketing Manager manages relationships across functional groups and across geographies to ensure prioritization and exceptional execution of key projects. The position reports to the Director of Marketing, Sensor Platform and supervises two Senior Product Managers.

Major Responsibilities:

  • Provide marketing leadership through the entire product lifecycle, including from concept creation through commercialization.

  • Champion product development initiatives and serve as the voice for the worldwide markets on product development teams.

  • Identify and prioritize product development opportunities by working with customers, Area Marketing groups, R&D and internal departments.

  • Drive the concept definition and product feasibility phases of the product development process.

  • Lead commercial strategy throughout the New Product Introduction process and once the products are available on market. Understand, develop and prioritize product claim strategy.

  • Understand and prioritize customer value concepts/needs and importance through primary and secondary market research, including one-on-one customer interviews, focus groups and web based surveys.

  • Work with R&D to translate customer requirements into product requirements and to assess potential tradeoffs.

  • Define global product strategy including product profile, target product positioning, competitive position, pricing, branding, distribution, etc. Responsible for all marketing related product management activities after the initial product launch.

  • Provide guidance on the development and maintenance of packaging and labeling.

  • Develop business cases to demonstrate commercial viability of products.

  • Work with Area Marketing groups and Clinical Affairs to develop clinical claims and Key Opinion Leader programs.

  • Develop and execute global product launch plans and sales force training in concert with Area Marketing groups.

  • Serve as product/market expert related to product positioning, competitive information, product performance, etc.

  • Understand global business dynamics and competitive environment and potential impact on business unit results.

Minimum Qualifications

Bachelors Degree required; MBA preferred Selfstarter that is assertive, possesses a high degree of selfconfidence and intellectual curiosity, and demonstrates good executive presence. Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis. Excellent oral and written communication skills, with the ability to interact effectively with all levels of management. Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment. Comfortable working across functional areas (ex. R&D, Regulatory, Operations, etc.) and at varying levels of the organization. Previous experience with product development (preferably in a technology driven business), marketing strategy, market research, business development and international business. Six years marketing experience with a minimum of four years in a commercial role including, product marketing.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email