Abbott Marketing Manager in Alameda, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
MARKETING MANAGER, MARKET ACCESS
Develops marketing strategies and tactics for the ADC business.
Coordinates all Payer marketing activities and business processes.
Aids in the development of long-term strategic plans for the business and assists in the direction of resource allocations and marketing guidance for all US Market Access activities.
Provides direction and marketing input to Payer related product support and/or product development activities.
Serves as Market Access expert with a high degree of market and competitive knowledge.
Oversees execution of sales support activities relating to assigned products. Learns and has knowledge of the core marketing responsibilities and business processes.
Manages relationships across functions to ensure optimal outcome for brand.
Responsible for analysis, planning, and implementation of tactical programs.
Serve as primary contact for other functional groups (sales training, meeting & conventions, sales operations, channel marketing.)
Provide direction and support to up to 3 direct reports
Reports directly into Director, US Market Access.
Manages multiple core marketing responsibilities and business processes.
Identifies problems and conceptualizes solutions using creativity and innovation.
Responsible for analysis, planning, implementation of strategy and tactical programs.
Assists in sales meeting planning and tactical execution.
Champions brand both internally and externally.
Learns and has knowledge of the core marketing responsibilities and business processes.
Conducts brand product overviews from a Payer perspective
Working knowledge of market analysis and planning process to implement tactics of Market Access brand plan.
Understands resource allocation process to effectively track the brand budget.
Understands role of functions and their interaction with brand team.
Project management (how to execute projects and who to work with).
Time management (prioritizes among multiple projects).
Communicates with ad agency, setting clear direction.
Understands product and Payer environment
Serve as primary contact for other functional groups (sales training/sales operations/assigned sales channels).
Annual planning process, including working with Finance and brand management, and making senior level presentations.
B.A. or B.S. Degree. Master’s Degree in Business Administration, Public Health or Health Policy preferred. EXPERIENCE: At least 5 years’ experience in healthcare reimbursement and health policy Background in evidence based medicine, competitive effectiveness research and peer review publication process Broad knowledge of government and private payer reimbursement / OUS experience desired Understanding of health care policy Strategic understanding of the business and strategic thinking Experience working with KOLs, as well as government and private payers Ability to analyze information and assess risk potential TECHNICAL SKILLS/TRAINING Understanding of evidence based medicine and study design Ability to analyze information Ability to assess impact of reimbursement policies on ADC Abbott Leadership Competencies Critical for Success: Set Vision and Strategy; Make Difficult Decisions; Drive for Results
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org