Abbott Senior Product Manager, Consumer Marketing in Alameda, California
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.
The Senior Product Manager will serve as the Consumer Marketing Launch Lead for Freestyle in the U.S. and drive disruptive transformation in the Glucose Monitoring market. The SPM will generate consumer demand for new product by executing strategies and plans that drive Awareness, Engagement, and Trial. The SPM will:
Assist in developing Consumer marketing strategies for product launch
Understand Consumer insights deeply and turn Consumer insights into actionable strategies, plans and messaging
Develop and execute integrated marketing plans and tactics including paid media, promotions and patient education
Manage multiple agencies seamlessly ensuring integration while inspiring agency teams to deliver outstanding Creative
Lead cross-functional teams on key Marketing programs to drive executional excellence
Manage, Track and Analyze KPIs and recommend optimizations
Serve as product expert and stays up to date on market and competitive activity
Assist in building the Freestyle Brand
Reports directly to Consumer Marketing Manager
Collaborate with Market Research to capture Consumer Insights
Assist in developing Creative Campaign and messaging
Develop tactical plans and lead team to execute on time and with excellence
Anticipate and identify problems and develop solutions using creativity and innovation
Manage brand product forecasting
Manage Consumer Marketing budget ensuring plans are executed within budget
Bachelor’s Degree with at least 4 years’ experience, with at least two years’ experience in marketing or product management, or MBA with 3 years of related experience. Experience in Medical Device or Healthcare Industry is highly preferred.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org