Abbott Marketing Communications Content Strategist / Copywriter in Austin, Texas
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
The Content Strategist/Copywriter for Cardiac Rhythmic Management is responsible for implementing content strategy for the CRM business by creating engaging content to support global product launch plans and/or global campaigns across multiple channels and geographies to enable sales and build the Abbott Brand.
This role’s success is built upon the ability to demonstrate an understanding of the business, products, customers, distribution channels, and competitors while applying their perspective and expertise in marketing communications to ensure cohesive, clear and consistent content and messaging throughout the CRM portfolio. This individual should possess strong writing skills, be able to transform complex concepts into digestible messages for external audiences, and have an eye for detail.
Writing and Editing Responsibilities
Produce copy for marketing materials, advertisements, and other projects, as needed
Collaborate with CRM MCOM and MKT to develop consistent messaging across all communications, including press releases, marketing/ promotional materials, and website copy.
Copyedit and proofread content produced by MKT for the web and print materials
Coordinate content with Brand, Marketing and Operations teams to ensure we create a consistent end-to-end experience.
Plan and write content for web and digital (emails and product messaging)
Collaborate with design partners to influence page layout, interactions and visual design
Website Content Responsibilities
Ensure website content maintains consistent brand language, tone, and voice
Coordinate with web team to improve the user experience, ensure quality and accuracy of website content for the CRM portfolio.
Project Management Responsibilities
Manage multiple high priority projects simultaneously- ability to adapt to changing priorities
Align with CRM MKT to ensure projects remain on track and are successfully executed
Work within Abbott internal project management system to
Excellent, highly creative communication and critical-thinking skills
5+ years of professional writing experience, copywriting/copyediting
Bachelor’s Degree or equivalent in English, Journalism, Communications, Marketing, or related field.
Experience in Life Science, B2B or B2C is preferred
Comfortable managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams.
Ability to work in a highly matrixed and geographically diverse business environment
Multitasks, prioritizes and meets deadlines in timely manner
Travel up to 20%, domestically
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com