Abbott Senior Market Research Analyst in Columbus, Ohio
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Execute Market Research & Secondary Data Analysis to Drive Business Decisions
Guide business decisions that enable Abbott Nutrition to maximize brand share and market growth, by conducting primary research and supporting ongoing sales reporting.
Designs, manages, analyzes, and communicates the findings of original research studies and data analysis in response to defined business issues and learning needs.
Identifies research methodologies that are appropriate to address the business questions(s
Leverage research suppliers to manage ongoing projects
Presents, supports and defends research conclusions and implications for strategy development.
Maintains ongoing sales reporting database and conducts ongoing analysis to understand key business drivers.
Supports retail sales analytics, ensuring accurate performance assessment
Uses sales performance and other data, competitive intelligence and other forms of external data to supplement and amplify the results of primary market research.
Provides impactful insights that shape brand and business strategy
Develops intimate understanding of the customer(s),business and relevant brands, including financials, positioning, marketing programs, and distribution.
Consistently represents the voice of the customer/consumer among internal partners to ensure the customer/consumer is always top-of-mind.
Demonstrate strong analytical, oral and written communication skills
Assists Manager in proactive, complete research planning for Brands.
Makes recommendations for research initiatives based on brand/ business needs and strategies.
Identifies knowledge gaps and proposes research to address significant strategic issues.
Identifies research methodologies that are appropriate to address the business questions(s), and proactively discusses the design of research with business partners and vendors to enhance strategic value.
Demonstrates continuous improvement by soliciting feedback, developing a sense of urgency, challenging vendors and evolving the overall research program.
Negotiates and partners with research suppliers to deliver learning efficiently and effectively
Engagement with Internal Partners
Maintain high level of engagement with internal partners
Engages good research ‘process’ that improves the relationship between researcher and business partners, bring the business partners into the research process, and helping them understand the decisions of the researcher. Develops strong team-based relationships with internal partners
Dedicates an appropriate amount of time to truly understand the business question(s) in order to properly scope out research, Establishes timely and realistic deadlines with business partners and works to meet those deadlines
Ensures complete objectivity and superior standards of reporting to executive management
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org