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Abbott Brand Communication Manager in Ho Chi Minh City, Vietnam

Responsibilities:

Branding

Brand communication

  • Provide end-to-end project management, planning and monitoring for rebranding projects of food supplements, pharmaceutical products.

  • Joining all brand teams in building brand communication strategies across channels, integrating their brand communication strategies with country projects.

  • Develop and implement local integrated marketing communications campaigns of strategic relaunched products to customers or consumers based on in-depth understanding of business and customer insights.

  • Lead development all products’ visual identity including a number of packaging and brand collaterals of existing and new launch products.

  • Work with cross functions from office and factory, and creative agencies to ensure all packaging developed and delivered on time with high quality.

  • Frequently provide corporate branding training to marketing teams and other related stakeholders to ensure company premium branding.

  • Communicate with regional and global marketing and trademark team for related branding projects.

  • Analyze and highlight potential risks to teams, seek for opportunities for improvement and initiatives.

  • Lead design team. Ensure excellence in execution.

Projects

  • Lead added-value healthcare service tools including assets development, content marketing development, implementation and reports analytics.

  • Create new ways of working and lead project process aligned with brand managers to meet country timeline.

  • Have all assets approved by legal, compliance, regulatory affairs, medical and other internal/external business partners.

  • Implement multi-channel customer engagement projects assigned such as SMS video, email marketing, webcast.

  • Understand digital marketing such as mobile application, website, social media.

  • Implement Digital & PR campaigns for projects assigned.

Skills & Qualification:

  • Bachelor’s degree or equivalent in Marketing, Business Administration or Communications

  • 5+ years of marketing experience in high-growth MNC company

  • Experienced in planning, operations, project management, customer services.

  • Results-oriented with ability to execute both tactical and strategic initiatives

  • Excellent communication and presentation.

  • Outstanding spoken and written English command

  • Exceptional organizational, problem-solving, time management, analytical and leadership skills.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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