Abbott Product Manager - Strategic Consultant in Lake Forest, Illinois
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Product Manager is the core marketing owner and driver of the success for their designated channel. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Financial, Product Management and Marketing Plan Development, Creation of Marketing Strategy, Execution of Tactics, Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction.
The Product Manager shall maintain product expertise including branding, market share, customer needs and targeting, product performance/benefits/weaknesses / positioning.
This position will focus on the development of marketing and sales strategies for the US acquisition channel as well as focusing on the creation, launching, and execution of the consultative workshop program. The projects include the creation of content, forming and maintaining relationships with Key Opinion Leaders, launching and training of programs to the Sales organization, and creating tactical strategies to help drive sales. This position will also focus on the development of marketing and sales strategies for the US Government, Reference Labs, Group Purchasing Organizations (GPOs), and Independent Delivery Network channels.
Success will be measured against sales and margin expectations, understanding of market and customers, competency/knowledge level and market image.
The Product Manager is responsible for leading the tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes:
Developing preliminary marketing plans and launch strategies
Creating and developing strategies for acquisition channel.
Taking a leadership role to work closely with sales teams to drive accountability and team achievement of goals and milestones.
Managing creative agencies to plan, develop, and execute new materials.
Partnering with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
The Product Manager will have primary marketing and budget responsibility for designated channel projects.
In this core Marketing role, the Product Manager will drive and be held accountable to deliver Sales and Margin goals for designated channel.
The Senior Product Manager will be expected to be responsive and able to directly address questions and requests of senior management.
Bachelors degree in marketing, business, or life sciences. MBA or Masters is desired.
Background in working with health care professionals, healthcare sales teams, and developing national marketing and sales programs.
6 Years of Diagnostics or Healthcare Experience
4 years of Marketing Experience
Scientific or technical experience
Project management experience
In addition, the successful candidate will have additional focus on the following:
Excellent verbal, written and presentation/communication skills
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize and present strategy
Strong analytical and computer skills, with knowledge of financial models
Strong work ethic, self-motivation and resourcefulness
Travel: Up to 35%
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org