Abbott Sr. Product Manager Latin America & Canada - Abbott Diagnostics in Lake Forest, Illinois
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
The Senior Product Manager is the core marketing owner and driver of the success for their designated products. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Financial, Product Management and Marketing Plan Development, Creation of Marketing Strategy, Execution of Tactics, Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction.
The Senior Product Manager shall maintain worldwide product expertise including branding, market share, customer needs and targeting, product performance/benefits/weaknesses / positioning.
The Senior Product Manager (SPM) shall provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.
Success will be measured against sales and margin expectations, understanding of market and customers, competency/knowledge level and market image.
The SPM is responsible for leading the tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes:
Developing preliminary Latin America and Canada marketing plans and launch strategies
Developing and applying innovative methodologies to understand the customers’ needs getting insights through market research, design thinking and field knowledge
Understanding the Digital Impact in Healthcare and the Digital Ecosystem (Data Management, Digital platforms, IT infrastructure…) to develop value propositions and position Abbott Professional Service solutions
Creating and developing strategies for new product commercialization in collaboration with country marketing heads and global Marketing
Supporting launch readiness by developing product inventory timing, marketing programs, and working with communications to develop promotional collateral.
Taking a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
Managing creative agencies to plan, develop, and execute new materials.
Partnering with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
Working closely with New Product project teams and particularly Decision Resource Group to develop detailed forecasting models that align with LRP expectations and are integrated across product lines.
Creating forecasts will support corporate annual R&D development program funding requests.
Developing PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management.
Working with customers, global and local teams to develop and drive strategic publication initiatives supporting new product launches.
The Senior Product Manager will have primary marketing and budget responsibility for designated products.
In this core Marketing role, the SPM will drive and be held accountable to deliver Sales, Margin, and PEx goals for designated products.
The Senior Product Manager will be expected to be responsive and able to directly address questions and requests of senior management.
Bachelor degree in business, life sciences, engineering or related technical discipline. MBA or Masters in applicable technical discipline is desired.
Healthcare Experience - 6 years, IT Healthcare Marketing Experience – 3 years
Fluent in English and Spanish is required. Portuguese Professional Proficiency is highly preferred.
Willingness to travel 30-40% of the time.
Product launch experience
Scientific or technical experience
Project management experience
Professional Services or Consultancy background
IT and Software Industries background
Healthcare experience is mandatory
International exposure with experience in the Latin American market.
In addition, the successful candidate will have additional focus on the following:
Excellent verbal, written and presentation/communication skills
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize and present strategy
Strong analytical and computer skills, with knowledge of financial models
Strong work ethic, self-motivation and resourcefulness
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com