Abbott BRAND MANAGER in Madrid, Spain
Contribute to Brand Strategic Planning by developing views on Brand issues and competitive positioning, customer segments and their needs and detailing Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities, aligned with Brand Team direction
Translate strategy to implementation tactics (including 1 year Tactical Plan development) with optimal management of resource mix, communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment).
Expand the product market through innovative commercial programmes, key opinion leader development, physician and patient education
Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment including inputs for forecasting, tracking and budgeting.
Develop and maintain relationships with key customers including KOLs as designated by Brand Team and identify new opportunities and ways to better meet customer needs
Work effectively within Brand Team matrix structure by collaborating with multidisciplinary Brand Team Members and by participating in Brand Team meetings such as Quarterly KPI reviews and planning processes as directed by BTL.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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