Abbott Digital Manager in Moscow, Russia

Responsibilities

  • Plan and execute all digital (web, SEO/SEM, APPs, display) projects for RX products:

  • Websites of educational programs

  • Digital promotion

  • Applications

  • Online projects for HCPs

  • Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs, ROI)

  • Identify trends and insights, and optimize spend and performance on the digital project

  • Collaborate with internal teams to create and optimize digital plans within A&P budget

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

  • Manage internal clients expectations with regular reporting and explanation of requirements of analysis, specification, design of projects on a technical and nontechnical basis

  • Develop and maintain effective relationships with key stakeholders

  • Analyze feedback from the client, senior team members, contractors, account and sales teams and other key stakeholders

  • Develop a website traffic plan and create goals and benchmarks to meet

  • Generate monthly reports on digital campaign’s performance in collaboration with agencies

  • Collaborate with advertising and media agencies

  • Collaborate with Global Digital stakeholders and support global initiatives

  • Develop, evaluate and oversee the implementation of A/B and usability testing for digital assets

Required skills and experience:

  • Proven working experience in digital marketing not less than 5 years

  • Demonstrable experience leading and managing full-cycle digital projects

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience in web production projects

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag manager, Yandex Metrica)

  • Working knowledge of ad serving tools (e.g., Adriver, Weborama)

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Upper Intermediate and higher English level

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com