Abbott Clinical Marketing Manager in Plymouth, Minnesota
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
This position has responsibility for developing clinical marketing strategy and driving timely execution of its tactics to accelerate growth drivers as new standards of care.
Partners to develop strategic clinical marketing plans and lead execution of tactics to accelerate market development for the Company’s growth drivers to become new standards of care.
Helps lead KOL and medical society advocacy to support driving clinical evidence into guidelines and clinical practice.
Partner with product marketing, R&D, regulatory and clinical to develop clinical insight and data development roadmaps for programs at various stages of launch; manage project plans
Develops and drives clinical messaging, conference and podium plans for effective dissemination of clinical evidence via podium and other communications vehicles at industry conferences.
Collaborates with Product Marketing, Clinical Affairs, and Medical Affairs to develop publication plan and review of publications.
Compose and lead cross functional teams to develop communication and launch plans for significant clinical achievements
Develop strong working knowledge of EP technologies
Monitor and document EP technologies on the market and in development, understanding product positioning, targeting and product strength; develop internal communications relative to these activities
Develop and disseminate communications to positioning of Abbott technologies, including relative to the competition or blunt competitive messaging. Develops peer-to-peer enablement tools (including clinical compendiums, case studies, white papers, slide presentations) to effectively deliver clinical messaging and data to targeted audiences.
Develop internal clinical communications to educate field personnel on new products and publications (company and competitive) to drive effective discussions with customers.
Monitor and document industry trends including product, clinical and guideline updates
Organize and lead cross functional teams to cover scientific sessions at major conferences and report key findings in a timely manner.
Assures scientific integrity and accuracy in all presentations, materials, and publications developed by Clinical Marketing.
Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Performs other related duties and responsibilities, on occasion, as assigned.
Bachelor’s degree in Marketing, Engineering, Lifesciences or related field
A minimum of 8 plus years of experience with progressively more responsibilities in Marketing, Sales, Clinical/Medical Affairs, and/or Clinical Engineering.
Solid grasp of commercialization process, marketing, and market development principles
Ability to work with KOLs and medical societies; established relationships with KOLs/medical societies in the relevant specialties preferred
Medical device industry experience in electrophysiology, preferably mapping and ablation
Ability to analyze clinical data and scientific publications, identifying and effectively communicating relevant key takeaways
Ability to organize and lead cross-functional teams and as an individual contributor in a fast-paced, matrixed, geographically diverse and changing environment.
Experience working in a broader enterprise/cross-division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Ability to leverage and/or engage others to accomplish projects
Ability to travel approximately 25%, including internationally.
Master’s or Doctorate degree in Marketing, Engineering, Lifesciences, Nursing or related academic field preferred.
Experience developing markets and changing clinical practice preferred
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org