Abbott Head of Marketing in Pondok Indah, Indonesia
Develops and articulates effective and innovative marketing strategies that are executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel)
Demonstrates ability to segment a market, select optimal target segments and position effectively for the target segment.
Develops an effective Trade Marketing strategy that will differentiate Abbott among consumers and patients at the point-of-sale, and foster brand preference and loyalty
Improves quantitative analytic skills, and utilization of customer insights capability of the team
Effectively manages the creation of high impact promotional material that supports strategic objectives
Appropriately manages full marketing budget
Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
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