Abbott Marketing Manager Emergency Department Franchise in Princeton, New Jersey
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests in a single, with-patient platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, and cardiac markers. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance.
The US Marketing Manager (MM) for the Emergency Department (ED) Franchise is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This “product champion” is the focal point for the Division regarding product and market knowledge, planning/execution, and achievement of business objectives. The MM is responsible for assisting in the following activities for their product(s):
The Marketing Manager will be responsible for the development and execution of the marketing strategy in the ED customer segment. Through strong leadership and comprehension of the true needs and expectations of the customer, integrating marketing dynamics, opportunities, and threats, the marketing manager will develop, manage and execute a compelling product marketing strategy in order to drive profitable growth.
The Marketing Manager will work with the Global Marketing Organization and Training Organizations to develop, train and execute on commercial campaigns, programs and sales acceleration plans to achieve market expansion and growth targets.
The Marketing Manager is responsible for creating demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Internal Communication: Responsible for creating a clear line of communication throughout the organization related to area of responsibility
External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Lead a highly productive ED Marketing team
The MM is responsible for achievement of the goals and objectives of U.S. Marketing and the Division.
Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.
Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.
Must work within budget guidelines.
Bachelor’s degree in business, life sciences, engineering or related technical discipline.
MBA or masters degree is desired.
Diagnostics, medical device, and Healthcare Experience - 6 years, & Marketing Experience - 4.5 years, REQUIRED.
This position needs to be based in Princeton, New Jersey. No relocation support is available.
Product launch experience
Project management experience
U.S. Health Systems and Hospital marketing experience is highly preferred
People management experience
Demonstrated experience working in matrix environment
In addition, the successful candidate will have additional focus on the following:
Excellent verbal, written and presentation/communication skills
Deep understanding of the complexities of the point of care market and customer needs
Ability to develop, rationalize and present strategy
Demonstrate ability to adapt and change course aligned to company strategy/market changes
Demonstrated ability to problem solve
Strong analytical and computer skills, with knowledge of financial models
Strong work ethic, self-motivation and resourcefulness
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org