Abbott US Marketing Manager-Abbott Point of Care in Princeton, New Jersey
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Abbott Point of Care is a global leader in providing with-patient diagnostic testing solutions that are fast, portable, accurate and affordable. We are a division of Abbott, a global, diversified healthcare innovator with a legacy of pioneering work in medical diagnostics.
Our i-STAT System is an advanced, handheld system that allows medical staff to perform diagnostic testing without having to leave the patient's side. The system provides real-time, lab-quality results using only a few drops of blood and delivers accurate results in minutes rather than hours. The i-STAT System family of products and services fosters a collaborative, patient-centered environment while driving improved operational performance. Our products can play a valuable role in accelerating the patient-care decision-making process throughout the continuum of care. More than 80,000 i-STAT handhelds are used worldwide by healthcare professionals in a variety of settings.
By choosing to transform the healthcare industry and how we do business, we will continue to provide healthcare professionals with the resources they need to deliver high-quality, efficient and affordable care to the patients they serve.
The US Marketing Manager is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This “product champion” is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. The MM is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. The MM is responsible for assisting in the following activities for their product(s):
o Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team.
o Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
o Support the commercial organizations in achieving Plan/Update objectives.
o Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
The MM is responsible for creating global demand for his/her product from lifecycle stage of development through to commercialization in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
Ensure Country Launch and Post-Launch Success: Offer leadership to commercial organizations and on-market teams through successful launch.
This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
Business Expansion: Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
Internal Communication: Responsible for creating a clear line of communication between U.S. Marketing and all other areas that affect the product.
External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
The MM is responsible for achievement of the goals and objectives of U.S. Marketing and the Division.
Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.
Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.
Must work within budget guidelines.
Bachelor degree in business, life sciences, engineering or related technical discipline. MBA is desired.
Diagnostics or Healthcare Experience - 6 years, & Marketing Experience - 4.5 years, REQUIRED.
This position needs to be based in Princeton, New Jersey. No relocation support available.
Preferred Experience :
Product launch experience
Scientific or technical experience
Project management experience
U.S. Health Systems and Hospital marketing experience is highly preferred
People management experience
In addition, the successful candidate will have additional focus on the following:
Excellent verbal, written and presentation/communication skills
Deep understanding of the complexities of the diagnostics market and customer needs
Ability to develop, rationalize and present strategy
Strong analytical and computer skills, with knowledge of financial models
Strong work ethic, self-motivation and resourcefulness
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com