Abbott Product Manager (Digital) in São Paulo, Brazil
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world - in nutrition, diagnostics, medical devices and branded generic pharmaceuticals - that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Abbott Rapid Diagnostics (ARDx) is a sub-division of Abbott Diagnostics, created from the acquisition of Alere.
ARDx believes that when diagnosing and monitoring health conditions, Knowing now matters™ . ARDx delivers on this vision by providing reliable and actionable information through rapid diagnostic tests, enhancing clinical and economic health outcomes globally. ARDx focuses on rapid diagnostics for infectious disease, cardio-metabolic disease and toxicology. For more information on ARDx, please visit www.alere.com .
Job is based in São Paulo, Brazil
Align business focuses andtarget strategy & resource allocation with each BU.
Externally explore andestablish content distribution network with key PRODUCTS active platforms toreach and engage with HCP without direct coverage, leveraging connections &synergizing opportunities built by digital KA team and procurement department.
Partner with IT team totrack HCP engagement behavior and analyze for insights on content/activitypreferences and potential unmet needs.
Connect with key PARTNERmember to co-develop the monthly/quarterly digital engagement calendar andpartner with MI team to coordinate for content/activity development.
Analyze engagement behaviordata for insights on preferred format for different segmentations.
Coordinate with BUmarketing, MI and digitization agency to digitize content into different formatpreferences and deliver to OMNICHANNEL for personalized experiences.
Routinely collect usagefeedback both from OMNICHANNEL and internal users such as medical rep, BUmarketing.
Partner with IT team tocontinuously optimize user flow and technical solutions to ensure best on-siteexperiences.
Partner with BD to align onkey digital attributes that supports the competitiveness framework attributes,and the measurement methods to reflect the digital performance in SMARTSHEETscore.
Reflect the key digitalattributes into daily planning and operation and closely track foroptimization.
Summarize insights that areuniversal across TA, establish best case study and sharing sessions within XJPand with regional/global teams.
Strong analytical skill& experiences in leveraging data to generate insight.
Good project managementskills and ability to meet tight deadlines under pressure.
Proven ability tocollaborate, work cross-functionally, and drive influence across stakeholdersto set direction, align work efforts, and ensure outstanding execution in adynamic, fast-paced environment.
Understanding of legal andregulatory environment in pharmaceutical promotions, pharma industryguidelines, and other compliance-related issues is preferred.
Fluent in writing andspeaking in both English and Spanish
Qualifications & Experience:
University graduate andabove, preferably in Business Administration. Marketing, Computer Scienceor related discipline.
Minimum 5 years of workingexperience in digital marketing & product/service development &operation, experience in healthcare industry or related business is preferred.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org