Abbott Digital Product Manager, US Marketing in Santa Clara, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Digital Product Manager is commercially focused representing both business and customer needs regionally and often globally to set direction for digital marketing/platforms including websites, landing pages, customer acquisition and retention, advertising and social media.
The Digital Product Manager will drive core marketing activities and business processes along with Global Marketing, develop strategic initiatives, KPIs to measure success, and execute content with business partners. Will develop digital & social media best practices for Abbott Vascular’s Coronary and Endovascular commercial team. Is responsible for and oversees execution of digital marketing activities including websites, digital advertising, and social media channels for product teams. Is knowledgeable in key disciplines such as data management, usability, accessibility, digital marketing and analytics. Manages relationships across functions to ensure the optimal outcome for the business and brand.
Additional Job Description
Digital marketing experience either at an agency or client directly executing digital projects. Experience with working with cross functional teams. Product management or medical device marketing experience preferred.
Strong interest and enthusiasm for marketing, digital & social media channels
Innovative and able to think openly and broadly
Strong communication skills, proactive and resourceful with a “can do” attitude.
Strategic with the ability to understand the business impact and role in the overall business goals
Strong analytical skills able to draw conclusions from data, management information and trends
Outstanding interpersonal skills, ability to communicate at all levels within internal departments and external agencies
Excellent presentation skills
Highly organized, focused and committed to achieving goals
Ability to work under pressure and within tight deadlines on several initiatives simultaneously
Minimum Education & Experience
Bachelors Degree with at least 4-6 years related experience, with at least one yr experience in marketing or product management, or MBA with 1-3 yrs related experience. Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org