Abbott Global Group Marketing Manager, MitraClip in Santa Clara, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
The Sr. Product Manager/Group Marketing Manager is responsible for developing and executing the therapy development plan for Transcatheter Mitral Repair and the franchise marketing plan for MitraClip. This means leading the key strategies with cross functional partners to ensure penetration of the addressable patient population for TMV repair including therapy/market development strategy, evidence strategy, physician engagement strategy, innovation strategy, communications strategy, guidelines strategy, reimbursement strategy and health economics strategy. The Global Marketing Manager will lead a cross functional team to develop and execute the pipeline roadmap for transcatheter mitral and tricuspid therapies including internal technologies as well as external technologies.
Specifically, the therapy development plan will involve:
Identification of barriers to growth of MitraClip and development of marketing and business strategies to overcome these barriers in partnership with global marketing and geographic commercial teams.
Development of a franchise marketing plan for MitraClip including increasing implant rates among existing implanters and blunting competitive entry into the TMV repair space. This will include the classic marketing strategies of promotion, pricing, product positioning and commercial strategies and tactics to maintain share in light of competitive entry.
Development of awareness and education strategies to target referring physicians.
Development of disease awareness and education strategies for patients.
Development of awareness, education and trial programs for ICs and surgeons who currently are not implanting MitraClip or have not adopted MitraClip.
Development of procedure development strategies.
Development of customer segmentation strategy based on MitraClip adoption and marketing programs to reach these segments.
Development of pipeline strategy to support therapy and share growth.
The Sr. Product Manager/Group Marketing Manager is responsible for working with cross functional partners in Training & education, R&D, clinical, regulatory, manufacturing/operations as well as with our geographic marketing and field partners to leverage successful marketing and sales programs, develop new programs and ensure initiatives have impact in the operating year.
Specific job responsibilities include:
Working with the cross functional partners in R&D, Regulatory, Quality, Clinical, Training and Manufacturing/Operations as well the geographic marketing partners to develop the 5-year pipeline roadmap.
Develop the therapy market model including a thorough analysis of disease prevalence, incidence leading to market size, procedure volume and penetration model.
Development of monthly business metrics and business drivers.
Market research and analysis of referring physicians as well as ICs currently implanting to develop customer segmentation model.
Development of awareness, education and trial programs based on needs of the segmentation model for referring physicians, ICs based on adoption stage.
Development of franchise marketing plans, global product launch plans and marketing/business strategies and tactics to drive business.
Working with customers, the field and geographic partners to identify opportunities to improve the procedure and pipeline.
Working with the clinical marketing and the clinical function to drive evidence, publication strategy and podium strategy.
Development of VOC and articulation of customer needs to define the pipeline strategy.
Key skills required:
Upstream medical device product marketing and commercial launch experience.
Deep functional marketing experience and skills: development and execution of strategic marketing plans, launch plans, opportunity assessments/business cases, pricing strategy, customer. segmentation, positioning strategy.
Strong influence management skills—effectively influences a wide variety geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including regulatory, sales, marketing, research, manufacturing and other cross functional partners. Uses conflict resolution skills to achieve results through cross functional groups.
Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions. Ability to communicate franchise dynamics through business presentations to senior management.
Strong team player—ability to work as a key member of the global marketing team who is accountable to global marketing team as well as the product division and geographical marketing.
Strong leadership skills—ability to function as the marketing “lead” on therapy, procedure and pipeline development.
Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
Analytical skills—ability to develop therapy and disease models, market and customer segmentation, pricing strategies/models and business metrics.
Education/experience level required:
8+ years in medical device new product planning or product marketing.
Advanced knowledge in cardiovascular disease or implantable medical devices.
BS/BA in engineering, health sciences, marketing, business.
Key skills/experience preferred:
Knowledge of cardiovascular disease, physiology and products.
Experience in medical device upstream product marketing and therapy development.
Experience in global product launches and commercialization.
Knowledge/experience with customer base—interventional cardiologists, cardiac surgeons, nurses and referring cardiologists.
Understanding of implantable medical products clinical and regulatory process and environment.
Ability to travel 30-50%.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org