Abbott Principal Global Product Marketing Manager PFO in Santa Clara, California
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
Main tasks and objectives, summary:
Responsible for organizing Abbott’s Amplatzer PFO Occluders business, part of the Structural Intervention product portfolio, in Abbott Structural Heart organization.
Recognized as undisputed Platform Lead for PFO Product Portfolio
Manage ongoing commercial activities of Amplatzer PFO product portfolio globally to ensure commercial success and growth with our physician and patient customers. This includes creation of promotional campaigns, messages and programs, product knowledge support, and forecasting
Lead the execution of product management through all phases of the product life cycle to optimize effectives and efficiency of the product portfolio.
Supports and enables collaboration and education between implanting centers, their cardiologists), referring physicians (eg neurologists) and patients who may benefit from PFO closure, who are mostly unfamiliar with the therapy and/or unaware about the implanted device, the procedure and its advantages. This to stimulate patient referral.
The product marketing manager is the expert for creating awareness for the PFO closure as stroke risk reduction therapy for patients with a prior cryptogenic stroke and a patent foreman ovale (PFO)
Profiles Abbott as the leading company and its products to referral, non-implanting, physicians and patients.
Understands and explains patient selection, the guidelines, clinical evidence and the patient benefits, while fully appreciating the health economics aspects.
Drives and co-executes the design and delivery of the training and marketing tools required by the Sales and Marketing management team to facilitate the execution of effective market development activities.
Builds and maintains successful partnerships with regional marketing teams to ensure executional success and appropriate regionalization of global commercial strategy
Includes participation in multi-functional teams focusing on upstream and downstream actions with an emphasis on growing and sustaining the business though marketing campaigns, new product development, clinical evidence development, commercialization and business expansion.
Builds productive internal/external working relationships.
Utilizes market knowledge, KOL networks, market data as key resource
Owning the product’s strategy, developing and maintaining the product roadmap, and conveying the roadmap to the development team to ensure they build the product according to plan
Study company products and benchmark competitive products/companies and develop competitive strategies and blunting strategies.
Follow and analyze market trends to position products and translate technical details into benefits for the user
Develops clinical, product and/or economic-based marketing collateral and/or training and education materials for dissemination. Teaches on market development tool utilization and monitors field team application according to profile and specialization.
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Collaborates with the Sales Management team to conduct market research in key markets.
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
n and delivery of key symposia by supporting discussions with customers to define agenda topics, select appropriate speakers / chairs, create required materials for events (e.g. invitations, attendee certificates, feedback forms) and provides tailored slides for speakers.
Develops Key Opinion Leaders and a Key Opinion Leader Program for physicians, buying decision makers and key influencers which may include administrators/buyers and health care economists.
Conducts scientific literature reviews in support of market development and market messaging
Identifies high potential international / national community meetings to target and collaborates with sales management team to put forward cases for investment (program contributions / symposiums / workshops
Bachelor’s Degree with at least 4 years’ experience, with at least two years’ experience in marketing or product management, or an MBA with 3 years of related experience. Experience in Medical Device industry or Pharma industry, in similar role along with 10 years of medical sales / market development experience within medical device marketing preferred.
Demonstrated leadership skills
Willingness to accept challenging assignments and engage in relevant developmental activities, in a rapidly adapting environment
Experience in working and leading cross-functional environments
Experience with MS Word, Excel, PowerPoint and familiarity with web-based applications.
Strong critical thinking and analytical skills
Demonstrated ability to identify issues and implement solutions, including identifying and involving the appropriate decision makers
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org