Abbott Senior Manager, Market Insights in Shanghai, China
Core Job Responsibilities:
Strategic Insight through Understanding of the Business Environment
Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/HCP behavior
Effectively communicates insights from primary and secondary research, as well as affiliate field visits
Consolidates insights from multi-country studies to inform global strategies
Is the voice of the customer in brand, innovation and market expansion strategy development and decision-making
Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making
Market Research Methodologies and Design
Conducts all research studies in alignment with Division and brand strategies
Understands market research design and implications for decision-making
Applies the correct approach to research design for specific phases within the product development cycle
Identifies sound approaches to research based on the hypotheses and situational constraints
Interprets research findings and synthesizes them into actionable business insights
Continually explores new methods and suppliers in order to bring the latest thinking and most effective decision support to the Division
Market Research Project Management
Develops and executes plans and objectives for specific market research projects
Negotiates with external vendors and internal brand teams to identify, produce and interpret relevant data
Identifies and uses appropriate methods and channels to communicate findings
Prepares and presents market research findings to HQ Marketing, affiliate and Innovation staff
Awareness, Utilization and Integration of Secondary Data Sources
Demonstrates expertise with international secondary data sources, such as Euromonitor, Nielsen and IMS
Synthesizes data from multiple sources to address complex business questions
Enhances primary research with appropriate use of secondary data
Financial – Manage Market Research Budgets
Monitors and manages market research activities within budgeted constraints
Responsible for market research budget for assigned brands projects
Responsible for managing monthly accruals for assigned projects
Communication and Team Work
Ability to communicate and present information in a variety of ways – both written and oral to a wide range of audiences. Comfortable with interaction at various organization levels, both internally and externally, including HQ Marketing, senior management, and affiliate
Ability to work effectively in a team environment.
Interest in and sensitivity to working in a culturally diverse environment. Excellent listening skills. Strong customer focus.
Demonstrated organizational, self-management, teamwork, communication (oral & written), problem solving, analysis, creativity, and prioritization skills.
Ability to manage multiple projects simultaneously. Maintain flexibility in prioritizing and processing requests.
Ability to meet deadlines. Flexibility to accommodate worldwide time zones, as required.
Demonstrated analytical skills
Attention to detail and high quality output.
Open to suggestions and constructive feedback.
Adherence to data integrity and confidentiality of information.
Good working knowledge of Microsoft Office (Excel, PowerPoint, Word)
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email email@example.com