Abbott Area Associate Marketing Director – Innovation, Adult Nutrition in Singapore, Singapore

PRIMARY FUNCTION:

  • Provide direction & leadership to the countries in PA for new product launches, to promote the long term profitable growth of ANI

  • Develop and drive innovative Go-To-Market strategy complementary to new product launches, to promote long term category growth and relevance. Partner local teams to ensure successful implementation

  • Act as regional champion between Central Marketing and PA for new product launches, influencing global brand strategies and deliveries especially in terms of scientific claims/content in accordance with region/affiliate innovation needs

MAIN / MAJOR RESPONSIBILITIES

  • Establish the Innovation strategy for PA (consumer & HCP), aligned to businesses’ goals & global/regional strategic initiatives and assimilating insights, unmet needs and market/consumer/HCP trends and developing learning plans to fill the knowledge gaps

  • Innovation programs to drive include: Breakthrough and evolutionary product and packaging innovation, commercial innovation, M&A, licensing and joint ventures (including third party manufacturing)

  • Develop and drive Innovative GTM programs complementary to the Innovative Strategy to better drive new customers’ acquisition & existing customers’ loyalty/consumption, especially leveraging on new technologies and distribution trends, including digital/e-commerce and emerging DTC

  • Lead multi-functional project teams to actualize the Innovation opportunities, including presenting recommendations and proof of principles/research results, directly to Executive Leadership for project approval and funding across stage gates

  • Drive strong business case, with clear financial targets and risk/cannibalisation profile so that the portfolio, when taken in total, delivers against expected sales/margin growth

  • Partner Brand Leads to develop marketing services at the regional level for Innovation launches, including: - Product/portfolio positioning - Customer messaging - HCP & DTC communication tools - Materials’ development - Market research - Patient advocacy - Medical marketing/advisory board engagement -Regulatory/external engagement support

  • Partner countries in execution & put in place mechanism to track Launch effectiveness

  • Coach & support country marketers; elevate marketing competency in PA

  • Manages, provides direction, and coordinates actions for external vendors for all innovation-related scope, to support the development of the Innovation product mix

SUPERVISORY/ MANAGEMENT RESPONSIBILITIES IF APPLICABLE

Heavy interaction & influencing of global/country and cross-functional colleagues required

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

  • Demonstrated success in launching key products in PA, experience in consumer/OTC healthcare is a bonus

  • Demonstrated ability to effectively manage a significant roster of projects / programs and deliver on cost and timing expectations

  • Strong business/financial acumen

  • Prior exposure to country/regional marketing (including trade or digital marketing)

  • Familiarity with research methods and protocols to vet concepts and product mix developments

  • Familiarity in PA’s regulatory/compliance/market access preferred

  • Demonstrated creativity and risk-taking in preparing new categories of products for launch

  • Ability to engage different stakeholders & past working experience in cross-cultural environments necessary

  • Strong leadership skills

  • Self-starter, aggressive for constant improvements; Proactive, with ability to self-direct through multiple concurrent projects

  • High sense of urgency; Capable of timely and fast, accurate deliverables

  • Embraces a high-level of integrity & strong work ethics

  • Willingness to travel extensively

  • 10+ years of progressively responsible product marketing, brand management, and innovation/product launch experience

MINIMUM EDUCATION REQUIRED

Bachelor’s degree

ACCOUNTABILITY / SCOPE/ BUDGET IF APPLICABLE

  • All new launches are on target & financials achieved per Plan

  • Success in achieving PA sales and division margin, and market/category growth targets

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com