Abbott Product Manager, Korea & ASEAN (Point of Care Diagnostics) in Singapore, Singapore

Purpose / Key Responsibilities:

  • Defining segment opportunity, TAM and key business drivers.

  • Analyzing sales, market and competitive data to develop strategy.

  • Developing area-specific segment marketing plans.

  • Together with Area and Global colleagues, developing programs and campaigns.

  • Monitoring, measuring and reporting progress against defined execution goals.

  • Develop and maintain relationships with key stakeholders in the segment. Support the commercial organizations in achieving Plan/IBP objectives.

  • Provides direction and input to all in-house groups such as sales, marketing, service, finance that affect the successful achievement of business objectives.

Major Duties & Responsibilities:

  • Establish marketing strategy in line with regional growth and prioritization

  • Generate ideas and concepts to increase awareness, usage and product values

  • Support internal development and implementation of new product benefits and service enhancements including product launch plans

  • Develop unique selling proposition and F&Bs of APOC product

  • Perform product demos to customers

  • Define the product strategy and roadmap

  • Be a product champion and closely monitor competition activities

  • Manage product configurations and client set-ups, including resolution of competitive issues between Clients and participating distributor

  • Set pricing to meet revenue and profitability goals

  • Develop and maintain a product competitive analysis

  • Participate in the development and delivery of ideas for product enhancements

  • Develop sales tools and collateral

  • Propose an overall budget to drive KOL engagements and marketing initiatives in line with regional needs

  • Brief and train the sales force on products at monthly/ quarterly/ yearly sales meetings (if required)

  • Support Marketing Director to translate global marketing strategies into regional strategies and subsequently local go to market plan

  • Support regional team to collect and evaluate information in the market including competitors and competitive products

  • Monitor and communicate product key performance indicators

  • Part of the role requires execution of tactical marketing in Korea and ASEAN countries.

  • Other tasks as assigned by superior

Requisite Qualification & Experience:


  • Bachelor degree in pharmacy, life sciences, nursing or related technical discipline. MBA and clinical experience are desired.


  • The position requires an understanding of both the technology and capabilities of Point of Care products, Korea & ASEAN market and customer dynamics, and functional operations across departments

  • Must have demonstrated leadership capabilities

  • Knowledge of regulations and standards affecting IVDs

  • Knowledge of the Point of Care segment is highly desirable


  • Strong analytical, organizational and communication skills

  • Highly motivated and adaptable with great attention to detail

  • Leadership: Desire and ability to lead the organization to ensure goals achievement.

  • Excellent verbal, written, and presentation/communication skills in English is a must.

  • Deep understanding of the complexities of diagnostics market and customer needs

  • Ability to develop, rationalize, and present strategy

  • Strong analytical and computer skills, with working knowledge of financial models

  • Strong work ethic, self-motivation, and resourcefulness

  • Experience in managing direct and distributors territory marketing

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email