Abbott Senior Manager, Public Affairs, Japan in Tokyo, Japan
Develop and execute strategic plans, programs and stories that deliver high impact results focused across 5 key areas: Storytelling, Media Relationships, Proactively Managing Issues, Engaging Employees, and Driving / Supporting the Business. Effectively work with and support other Japan and APAC regional team members, and Business and HQ PA, to achieve desired outcomes.
As Senior Manager, Public Affairs, Japan, the candidate will
Lead public affairs work to support Abbott’s cardiovascular, Neuromodulation and Heart Failure businesses
Drive our corporate storytelling themes and initiatives which includes business & innovation storytelling, Tokyo Marathon, workforce employment) in Japan
Serve as a second-in-charge to the Director of Public Affairs, with authority over the communications issued externally on behalf of Abbott in Japan, in conjunction with the Director of Public Affairs
The candidate must be able to think strategically and provide thoughtful counsel to a broad range of internal and external contacts across all levels of management.
Role will work in close partnership with General Managers and Business Unit Heads to create and execute the annual PA/PR strategic plan.
Core Job Responsibilities
Storytelling: Deliver impactful external visibility for Abbott through storytelling. Results should center on Corporate / Enterprise stories, trend stories, business stories, brand stories and reputation building stories. Support Abbott by thoughtfully leveraging the unique offerings of Abbott’s portfolio through strategic product communications.
Media Relationships: Cultivate, maintain and develop sound relationships with editors, media and other key external influencers to help build, enhance and protect the company's reputation and drive our business forward. Leverage editor and journalist relationships to proactively build awareness about Abbott and its offerings through Japanese media (and Japan correspondents in the US, other parts of Asia and Europe). Act as a company spokesperson for Abbott in Japan for Corporate and division responses, formulating appropriate messaging to support Abbott’s image, brands and business.
Proactively Managing Issues: Effectively manage Abbott's public issues, either neutralizing/keeping Abbott out of coverage, or ensuring Abbott message is delivered in coverage when desired. Anticipate and identify potential issues and develop action plans to address them. Manage day-to-day crises and issues relating to the company and its businesses/brands across Japan. Ensure key contacts and key spokespeople in Japan understand when to engage Public Affairs as it relates to an issue.
Engaging Employees: Lead the ongoing enterprise-wide, employee communications. Provide support to raise the internal communications capability of leaders in Japan.
Driving / Supporting the Business: Deliver communications across Japan that will build Abbott’s competitive advantage, position and market share. Convey stories about Abbott’s innovation in Japan.
Support all Abbott brand efforts with external PR and thought leadership – particularly around the Tokyo Marathon. Incorporate the Abbott brand in all communications, internally and externally. Support the thought leadership strategy as initiatives with supporting information and execution – particularly through executive visibility in Japan.
Agency management including budget and account management. Ensure PR agencies are optimally managed – from having contracts in place to ensure ROI and value for money.
The Senior Manager, Public Affairs, Japan reports to the Director, Public Affairs, Japan. This role works in a matrixed way with others in Regional, Business and HQ PA.
Minimum education is a Bachelor’s degree in a related field.
Minimum 10 years’ corporate communications/public relations experience. Multinational experience with a Healthcare, Pharma, food/FMCG company preferred.
Understanding of Japan market dynamics and U.S. business practices necessary.
Strong verbal and written communications skills required.
Fluency in English.
Proven record in managing media & editor relations; stakeholder relations; business, brand and corporate communications; and issues/crisis management in a collaboration-oriented environment.
Proven success in a fast-paced and results-oriented environment.
Public Affairs Competencies
Dealing with Ambiguity
Sense of urgency / speed of action
Collaborative, results orientation
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org